Jack-o’-Lantern at Deming Park Pottery – Promotional Campaign for Kid’s Clay Classes.
About Clay Project
In this class kids built a community Jack-o’-Lantern Totem Pole one pumpkin at a time over 2 or 3 classes. In the end of the project individual Jack-o’-Lanterns were displayed as 2 totem pole outside of Torner Community Center at Deming Park Terre Haute, Indiana.
Graphic Design Solutions
To promote this clay sculpture class i developed several 8.5″x11″ posters, smaller 5.5″x4″ cards. I created clay clay jack-o-lanterns for the posters and cards. For photographs i playfully arranged little clay sculptures. Using grey-scale photography creates a strong visual, that stands out. It also adds seriousness to playful kids projects. This style of photography was continued over time and established the Deming Pottery kids program. Featuring visuals for projects is exciting and inspiring.
This projects was created on a small budget. Creating grey-scale graphic was a long-term solution for the Park and Recreation Department.
In the end of the project kids received personalized certificates announcing that they have completed the project at Deming Park Pottery. This personal business cards/certificates are shown below. I made certificate in a business card, so it would be easy for kids to pass around and it also looks very official. On the front of the card: child’s name with date and class description, and on the back: dates to come and see the project installation in the Deming Park, as well as other Halloween themed events at the Dark Park in Terre Haute, Indiana.